Sunday, December 8, 2019

Poetry Analysis Examples Essay Example For Students

Poetry Analysis Examples Essay An analysis and comparison of The child who walks backwards and A poem for Diary The poems The child who walks backwards by Loran Cozier and A poem for Diary by Steven Heroic explore the issue of child abuse. The poets give very similar treatment to the theme and both poems have the same tone. In all else, the poems are different. Cozier makes use of language techniques throughout whereas Hayricks poem is unadorned, which creates its own impact. Both poems are devastating In the social comment that they convey. The subject matter of the poems is similar; both poems deal with the serious problem of child abuse. In The child who walks backwards it is suggested that the young boy is physically abused by his mother who makes excuses for his accidents. A poem for Diary tells of the poorest kid in school, neglected by his aunt with whom he lives. His clothes are dirty and he is malnourished and Is also rejected by the children and teachers at school. Both poems deal with subject of child abuse. The themes of the two poems is child abuse in the community and that nothing seems to be done about it. Both children are treated poorly by their primary career. Diary suffers neglect at the hands of his aunt, who spends the money he earns ailing papers on feeding the menagerie of animals she cares for. He is also dirty, wearing the same clothes to school every day and for this attracts negative attention from his class mates and teachers. In Crosiers poem, the boy Is physically abused and Injured to the degree that he needs medical attention. In both poems the persona is an outsider, showing that although the problem is recognized, nothing is done about it. The theme is child abuse and the failure of the community to respond to it effectively. The form of both poems Is In free verse which give the poems a sense of the ordinary, which could be suggestive of the Idea that child abuse Is commonplace. There is no set pattern, rhythm or rhyme. A poem for Diary is almost conversational in style which makes it very personal and easy to understand and relate to. The persona is a child the same age as Diary, observing the obvious neglect and cruel isolation of this victim, who speaks directly to the reader in every day language. In this simple, direct form the poet is able to communicate the horror of the neglect. Likewise, The child who walks backwards makes use off conversational style to convey the message. The use of free form suggests the poets re saying that these tragedies take place regularly amidst our daily lives. The mood in each of the poems is a melancholy detachment. This is enhanced by the conversational style of the poems. In both, the persona is relating quite horrific information but does It almost objectively. The sadness comes from the facts that of sadness and detachment. The poems use different poetic techniques to add realism and emotion. In The child who walks backwards, the simile {plummet like a wounded bird used to describe the boy effectively depicts the helplessness of the child. The alliteration {cupboard corners is hard and unfriendly. Onomatopoeia is used to starting effect. The words {cracks and smacks highlight the cruelty and abuse suffered by the boy. A poem for Diary does not use in the same way but does make use of the symbolism of the window out of which Diary stared all day long. The window is a symbol of escape for Diary. It takes him away from the cruelty of his life and let him imagine the thing he was best at. When he shared this secret with the persona he revealed the kindness and generosity of his nature despite the hardship of his reality. While Cozier uses language techniques to emphasis the cruelty of the abused boy, Heroic uses the simple humbly of a window. Each technique adds realism and emotion to the poem. How does the war poetry you have studied refelct chaging attiudes to war? EssayThe poems use different poetic techniques to add realism and emotion. In The child who wall KS backwards, the simile plummet like a mounded bird used to describe the boy effectively depicts the helplessness of the child. The alliteration in cupboard corners is hard and unfriendly. Onomatopoeia is used to startling effect. The words cracks and smacks highlight the cruelty and abuse suffered by the boy. A poem for Diary uses little imagery, adding to the realism of the poem. The window is used as symbol of escape and this secret is shared between Diary and the persona. This shows the human side of Diary, his kindness and sad news despite his hardship. The child who walks backwards and A poem for Diary both make a serious social comment. They highlight the issue of child abuse and neglect and show how little support appears to be given to those in need or distress. Steven Heroic asks, Is there a Diary at your school? This shows how we might all know someone who is abused, neglected or ignored and makes us question our own actions. Chapter 7 Analyzing poetry 285 A poem for Diary ms there a Diary at your school? Dark y Levering was the poorest kid I n school. He walked to school w thou shoes and wore the same clothes most days, kids call deed him Smell I y Demy. Diary was the last boy picked for soccer games and even tug a-war games. No- one wanted to be near Diary. He lie Veda w tit his Aunt in a shack by t he creek wit h I Tots of dogs, and cats, and chi kens, and geese. Diary was the suburbs paperboy. He SAA d he could throw each paper onto o the verandah of every house in the suburb. And he could too. I always got the paper for Dad, right at the doorstep. Diary was an expert at paper-throwing. The money he earn he gave to his Aunt I e and I think s he spent it feeding the cats and dogs and ever hitting but feeding Diary who was al so the sky ninnies k id in SC hollow. Diary sat up the back in Year 6 and never answered one question RI get all year. He stared out the window, thawing papers in his head probably. He failed every exam. The teachers stopped ask ins Diary questions. They left him to his window. I never tall ked to Diary. One dally got punched by a Hem 7 g IR l. I was so hurt and surprised I ran out of the SC halyard and al I the way home to a lunch of embarrassment alone on the back stair s. Ever hobby in class call deed me scarred-cat or chicken or weak I ins, weak I ins. Ever honey except Dark y. Fate t- SC hollow, on the way home, Diary told me to I Moore them and do what he did when people e call deed him smelly or pot-boy Diary. He told me to 1 ask out the w Indo and think oft he one thing youre good at, paper-thawing or kicking a ball or war ting a SST ROR and to do that one thing in your head over and eve t- until you did it perfect. Thats what Dark y SAA d, and thats w hat I did. Steven Heroic 284 The Power of Poetry The following two poems are similar in terms of their subject matter and themes. Read the poems carefully remembering the six steps of analysis on pages 274-275. Then look at the analysis that critiques both poems on page 286. The child who walks backwards My next-door neighbor tell s me her child runs into things. Cupboard corners and ironworks have pounded their shapes into his face.

Sunday, December 1, 2019

The right to be Review Essay Example

The right to be Review Paper Essay on The right to be All the way one day come to an end so begins the latest released at the moment Veronica Ivanova book about the adventures of a young man (or not quite human) by the name of Jeroen. Will it be a final or is a continuation of the ordinary adventure of this interesting character? the first question that arises after reading the summary on the flyleaf. Lets see. In this book, which is finally written on behalf of most of the protagonist throughout the epic, the author quite vividly expresses the change in priorities and world view of the character on the essence of things. Maybe it happened due to have taken place in his personal life experiences of the writer, maybe she wants to convey to the reader that her character finally grew up. And now before us is not a standard man-wishing-save-all-and-all, but a man ready to take responsibility for their actions. Many readers of this fact may upset or alienate, although it was obvious that the hero, who is much older than his family, its time to grow up. Which is what happens. The author skillfully puts in comparison Gerona his brother, arguing that her character is fully developed and disclosed. And, of course, that the story lines tend to its logical conclusion We will write a custom essay sample on The right to be Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The right to be Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The right to be Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The whole book is based on the reflections Gerona on the meaning of life, about his acceptance of his fate, about -. Well, really! awareness of its importance, about his feelings to his lover (played, incidentally, is not the last role). Actions are tight, flowery thoughts are expressed, which is usually referred to as spread idea of ​​the tree. And although the book has all that needs to include a standard fantasy, read it not as easy as the previous part. In addition, since the book is the eighth in the series, it is difficult to remember the characters that have been encountered when reading, say, the third part, and then briefly. Many of the authors thoughts are also patchy and vague, and they should think out to the reader, which, alas, does not necessarily imply that the author had in mind. These moments especially upset and left an unpleasant aftertaste after the reading Yes, of course, in the finale, we get more or less sweet happy ending, in which the author makes it clear that her character -. Man with an unusual approach to solving existing problems. The last sentence makes a smile. Yet the end of the open, which gives hope for the continuation of the story. But what continued even here you need? It is recommended to read those people whose first book has tightened the story of Gerona. Starting with her familiarity with the works of the author are not worth it, because the book can not be called the best. Yes, and it is logical to start serial works, paradoxically from the beginning.

Tuesday, November 26, 2019

The New Concept of Strategic Sourcing and Its Implications

The New Concept of Strategic Sourcing and Its Implications Executive summary In the business environment today, making decisions on an effective strategic sourcing method to adopt has become one of the key supply chain management challenges that managers are faced with as they seek better sourcing methods which favor them against intense global competition, short product life cycles and increasingly demanding customers.Advertising We will write a custom research paper sample on The New Concept of Strategic Sourcing and Its Implications specifically for you for only $16.05 $11/page Learn More In strategic sourcing, the decision to adopt in-sourcing, near-shoring or on-shoring plays an important role in enhancing the performance of an organization. When a manager in an organization decides to adopt a framework for sourcing, what will determine the concept to be used are the advantages or gains a business intends to make. Studies point out that increased effectiveness and efficiency in a business is a factor that has a close relationship with cost. In-sourcing, on-shoring and near-shoring decisions have been identified as important key drivers of long-term approach towards saving current cost challenges on supply functions facing businesses. As such, owners of business with complex products and high changing demands must ensure that they decide on sourcing strategies that do not interfere with their business’ total output. In terms of hiring workers, the decisions to in-source are advantageous in saving cost as employees can be hired via intern practices with other local business organizations, and mentoring activities for newly hired employees can be done internally. In-sourcing decisions allow managers to standardize their local systems and tools by effectively and efficiently using their local stuff saving cost of hiring multiple specialists from elsewhere to perform roles. From a theoretical perspective, the effective operations of a business rely on decisions to adopt effective sourci ng strategies to foster gaining of competitive advantage. Flexibility and capacity have become some of the key benefits that businesses which have adopted in-sourcing, on-shoring and near-shoring are enjoying. Research has shown that many business supply functions for companies that are outsourcing and off-shoring are susceptible to threats, dangers and loses. Analysts point out that the new concepts of sourcing strategies that businesses have adopted today have cushioned them from technicalities presented by outsourcing and off-shoring. Effective and efficient service improvement has become one of the key factors that have caused most companies that were using the contemporary outsourcing and off-shoring strategies to decide on in-sourcing and near-shoring methods to improve service quality.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In decision making, during the p rocess of requesting for proposals (RFP), evaluating the tangibles of a supplier is the simplest process. Engagements, number of members of staff, and financial figures are some of the quantifiable information that scored and reported easily. Neoclassical economists point out that in all competitive markets, cost management, consolidation, cost reduction and cost cutting are central for a maximization of profits, business growth and development. Abstract Making managerial decisions that enhances the growth of a business has become an important practice that many managers are faced with today. Of critical importance to this paper is decision making on sourcing strategies to adopt. As the market for commodities and services is increasingly becoming global, many businesses that have been using the contemporary outsourcing and off-shoring methods have now adopted new strategic perspectives of in-sourcing, on-shoring and near-shoring to improve the overall performance of their businesses . The methods have been effective in cutting supply costs and boosting profits of businesses. Besides, in-sourcing aids businesses in sustaining organizational resources and minimizing technicalities related to time and distance. Introduction In the business environment today, making decisions on an effective strategic sourcing method to adopt has become one of the key supply chain management practices that managers are faced as they seek better sourcing methods which favor them against intense global competition, short product life cycles and increasingly demanding customers. As market for services and products is increasingly becoming global, many businesses that have been using the contemporary outsourcing and off-shoring methods have now adopted new strategic perspectives of in-sourcing, on-shoring and near-shoring to improve the overall performance of their businesses. As this paper shall analyze using general trade theory, organizational supply management theory and congruency theory, these new concepts are vital for lowering costs, demand flexibility, process capability, strategic risk and gaining competitive advantage. This paper shall examine why managers are deciding to adopt the new concept of strategic sourcing, their implications and long-term impacts on the operations of the supplies function.Advertising We will write a custom research paper sample on The New Concept of Strategic Sourcing and Its Implications specifically for you for only $16.05 $11/page Learn More Definition of strategic sourcing concepts In strategic sourcing, the decision to adopt in-sourcing, near-shoring or on-shoring plays an important role in enhancing the performance of an organization. Bakker and Kamann (2007) point out that many managers in organizations are opting the new concepts of strategic sourcing with a bid to re-design and optimize their supply systems or supply chain. It is imperative to point out that these decisions could have been p rompted by imitation of other business leaders, attempts aimed at cutting cost or competitive pressures. Studies on transaction cost economic points out that the type of strategic sourcing a given organization adopts is based on economic governance structures. This are characterized in terms of uncertainty, transaction-specific investments and dimensions of frequency. Factors and costs When a manager in an organization decides to adopt a framework for sourcing, what will determine the concept to be used are the advantages or gains a business intends to make. Barnes and Lea-Greenwood (2006, p. 260) point out that this involves substituting the contemporary practice of out sourcing with the new concepts of either in-sourcing, near shoring or on-shoring. The following are some of the important factors that deciding to adopt in-sourcing methods might bring to a business in terms of costs and related benefits. Higher cost effectiveness in the emerging global business operation dynamics C ai and Yang (2008) point out that increased effectiveness and efficiency in a business is a factor that has a close relationship with cost. In-sourcing, on-shoring and near-shoring decisions have been identified as important key drivers of long-term approach to saving current cost challenges on supply functions facing businesses. They also indicate that due to the aforementioned concepts, cost effectiveness has been demonstrated through lean thinking, and has seen most business reengineering their services with an aim of increasing productivity. As such, businesses have maintained service quality and reduced expenditure. It is important to note that in the present business environment, in-sourcing decisions have been lauded by many analysts as the best strategies for driving business efficiency on a long-term basis. Process adherences Studies indicate that owners of business with complex products and high changing demands must ensure that they decide on sourcing strategies that do n ot interfere with their business’ total throughput time. The studies further point out that any interference with the normal supply chain may easily affect the reliability and reputation of a business towards customers. As such, businesses with an understanding of the difference between low cost and low prices of operations as well as costs of total life cycles should substitute outsourcing and off-shoring practices with in-shoring and near shoring methods.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Figure showing how in-sourcing enhances process adherences Source: http://findingmillions.wordpress.com/ In his publication, Carter and Rogers (2008) point out that decisions to replace outsourcing with in-sourcing has become important in process adherence in the sense that the new concepts have not only effectively lowered cost of supplies or production, but have also improved performance criteria by taking into account quality, flexibility, reliability and speed. Labor arbitrage In terms of hiring workers, the decisions to in-source are advantageous in saving cost as employees can be hired via intern practices with other local business organizations, and mentoring activities for newly hired employees can be done internally. Carter and Rogers (2008) argue from the perspective of transaction cost theory by indicating that on average, the decision to in-source workers ensures that compensation cost, hiring and burdened salary costs drop due use of rural resources and not h aving to hire workers from large cities where the cost of living is high. It is imperative to note that there are many individuals who are skilled and may want to work in a rural environment near their homes. This when compared to outsourcing, may be beneficial in lowering compensation costs as a manager cam manage labor locally and not halfway across the globe. Figure 2: A graph showing how in-sourcing is increasingly being used in the US to hire workers Source: ncpa.org/pub/ba480 Skilled resources In-sourcing decisions allow managers to standardize their local systems and tools by effectively and efficiently using their local stuff saving cost of hiring multiple specialists from elsewhere to perform roles. By using skilled personnel within a company, hiring contract specialists will not be necessary, and if needed may be done on part time basis. Besides, many medium and small sized companies do no require enterprise architects and project managers. Figure 3: Figure showing the ef fectiveness of in-sourcing service jobs Source: theatlantic.com/national/archive/2009/06/in-sourcing/19416/ For competitive advantage From a theoretical perspective, the effective operations of a business rely on decisions to adopt effective sourcing strategies to foster gaining of competitive advantage. International management textbooks illustrating general trade theories clearly exemplify that a sourcing strategy, with particular emphasis on in-sourcing, is critical to a supply business’ competitive advantage in terms of innovativeness, labor cost and price (Christopher, 2000). Gaining a competitive advantage requires identifying and deciding strategic sourcing methods that are appropriate. According to transaction cost theory, being able to supply high quality products at a low cost and still maintain a competitive advantage requires that companies restructure their sourcing strategies and capabilities in such a way that supply functions are done at a low cost possible ( Christopher, 2000). Increased flexibility and sustainability capacity Flexibility and capacity have become some of the key benefits that businesses which have adopted in-sourcing, on-shoring and near-shoring are enjoying. Brege, Brehmer and Lindskog (2010) point out that the in-sourcing method has offered many businesses that have adopted it flexibility they need in carrying out their supply functions. In the rapidly changing business environment, it has aided businesses to respond faster to circumstances and policies that keep changing, without being tied to procedures that can be expensive to alter. Basing the argument on congruency theory, businesses adopt a sourcing strategy depending on the complexity of their products and the environment they are in. To sustain expertise and capabilities In his publication, Asta (2005) points out that adoption of in-sourcing strategy by most companies has facilitated their ability to sustain expertise and capabilities in policies, organization and processes (POP), and has aided them to respond to business agenda that keep changing. As such, supply management, how it is selected, evaluated, managed, valued and differentiated as marketing strategy functions have been made easier. In addition, in-sourcing is important since they enable a business to provide flexible, responsive and cohesive local services. Through it, businesses which are in the retail industry have become innovative and adopted a transformative approach that have enabled them to be efficient in service delivery, and as such, have made quick efficiency gains. Figure 4: A pie chart showing how in-sourcing sustains a countries expertise ans capabilities Source: globalprofitsalert.com/china-stock-digest/who-cant-handle-the-truth-chinas-tiny-economic-surprise-119058 Enhanced simplicity and guaranteed risk minimization Research has shown that many business supply functions for companies that are outsourcing and off-shoring are susceptible to threats, dangers an d loses (McKenna Walker, 2008). The study further indicates that for that reason, most businesses have resorted to shift from outsourcing to in-sourcing in order to minimize risks and simplify service delivery. It is worth noting that contractual, consultancy and negotiation process when out sourcing can be costly and time consuming. To manage this, in-sourcing, on-shoring and near-shoring have been considered by analysts as best strategies to tackle the processes as they are less complex and have minimum risk levels. To cushion a business from technicalities McKenna and Walker (2008) point out that the new concepts of sourcing strategies that businesses have adopted today have cushioned them from technicalities presented by outsourcing and off-shoring. One of the major disadvantages includes communication problems. For instance, a company in Kenya intending to supply or buy from Asia may find it cumbersome to contact a supplier due to cultural differences and language barrier. Stu dies derived from network literature indicates that individuals and partners with general cultural and language differences often fail to succeed in their ventures due to the potential problem of reaching an agreement, (Alguire Frear, 1994). Therefore, it is imperative to note that since the new concepts of sourcing strategy works within a nation, adopting them will make the issue of communication ceases to be an issue of concern. Effective and efficient service improvement to deliver added value Effective and efficient service improvement has become one of the key factors that have caused most companies that were using the contemporary outsourcing and off-shoring strategies to decide on in-sourcing and near-shoring methods to improve service quality. Barnes and Lea-Greenwood (2006) point out that in-sourcing has been one of the current concepts that most supply businesses have used to bolster local economies, create employment opportunities and boost training. As such, through ser vice improvement and value addition, they have enhanced their local customer base. For instance, studies on APSE indicate that through its supply chains and strong local employments, it generates  £1.64 to the local economy from the £ 1 of money that it receives from the taxpayer. This has enhanced its customer base and aided it in gaining competitive advantage. Figure 4: A figure showing how in-sourcing boosts effective service delivery Source: emeraldinsight.com/journals.htm?articleid=865350show=html Measurement In decision making, during the process of requesting for proposals (RFP), evaluating the tangibles of a supplier is the simplest process. Engagements, number of members of staff, and financial figures are some of the quantifiable information that scored and reported easily. Best measurement practice for evaluating in-sourcing activities can be achieved by looking at the capabilities and key questions in the RFP. To determine the sourcing relationship of the intangibl es, careful selection is necessary and which include looking at cultural affinity, supplier engagement and growth with a client over the years. Getting measurements to such questions require applying methods such as interviews where vendors, reference clients and colleagues asked questions to provide essential answers that will help in measuring intangibles. Analysis Neoclassical economists point out that in all competitive markets, cost management, consolidation, cost reduction and cost cutting are central for a maximization of profits, business growth and development. Edward argues that minimizing losses due to outsourcing and can be achieved by adopting the cost cutting in-sourcing methods. According to Keynesian paradox of thrift saving cost through better sourcing methods will boost aggregate output and income of a firm. Analysts with mainstream thinking argue that Keynesians are wrong in their arguments because by insisting that business adopt means that cut costs impacts on a business’ spending and hurt its revenues and profits. The argument is that cutting costs does not lift profits, instead as people save, the economy runs into a slump. Indeed, they are right because as a business use in-sourcing methods to save costs of certain aggregate income levels, consumption in other areas decreases. However, what is wrong with trimming costs through in-sourcing methods to enhance profits? Is cost cutting not an effective means a business can enhance its profits? It is undoubtedly true that a business that uses in-sourcing methods and not outsourcing efficiently cuts costs and transitions into profits since it is using its own or local resources. In a nutshell, a company that decides to adopt in-sourcing creates real wealth and generates positive results. Conclusions To sum up, this review has based its arguments from the thesis statement â€Å"In the business environment today, making decisions on an effective strategic sourcing method to adopt has be come one of the key supply chain management practices that managers are faced with as they seek better sourcing methods which favor them against intense global competition, short product life cycles and increasingly demanding customers†. From the review, it is evident that many businesses are shifting from contemporary outsourcing and off-shoring methods to in-shoring, in-sourcing and near sourcing for the numerous advantages analyzed in the paper. Besides, it is imperative to note that different companies differ in organization, style, size, market position and strategy. As such, dynamic sourcing with a design that is less expensive is required. References Alguire, M. Frear, R. (1994). An Examination of Determinants of Global Sourcing Strategy. Journal of Business Industrial Marketing, (9:2) 62-75. Asta, S. (2005). Managing Supplier Relations in Western Purchasing from China. Proceedings of the 14th IPSERA Conference, Archamps, France, 925-936. Bakker, E. Kamann D. (2007). Perception and Social Influence as Influencing Supply Management: A Research Agenda. Journal of Purchasing and Supply Management, 13(4): 304-316. Barnes, L. Lea-Greenwood, G. (2006). Fast Fashioning the Supply Chain: Shaping the Research Agenda. Journal of Fashion Marketing and Management, 10(3): 259-271. Brege, S., Brehmer, P. Lindskog, H. (2010). Sourcing, insourcing and two times outsourcing: four phases of procurement of telecommunications services within the Swedish public sector. Strategic Outsourcing: an International Journal, 3(2)144-162. Cai, S. Yang, Z. (2008). Development of Cooperative Norms in the Buyer-Supplier Relationship: The Chinese Experience. Journal of Supply Chain Management, 44(1): 55-70. Carter, C. Rogers, D. 2008. A Framework of Sustainable Supply Chain Management: Moving Towards New Theory. International Journal of Physical Distribution and Logistics Management, (38:5)360-387. Christopher, M. (2000). The Agile Supply Chain. Industrial Marketing Managem ent, (29)37-44. McKenna, D. Walker, D. (2008). A study of out-sourcing versus in-sourcing tasks within a project value chain. International Journal of Managing Projects in Business 1(2): 216-232.

Friday, November 22, 2019

How To Build An Irresistible Brand Via Social Media With Dave Kerpen

How To Build An Irresistible Brand Via Social Media With Dave Kerpen Do you know how to use social media to build an irresistible brand and delight customers? Want to be amazing on Facebook, Instagram, and all the other sites? Need some inspiration for your social media branding? Today, we’re talking to Dave Kerpen, chairman of Likeable Media and best-selling author of Likeable Social Media. He shares his advice on what has remained relevant in social media over the past few years and what will continue to help you be successful. Dave’s favorite ideas/concepts include using social media for listening and storytelling to put ideas into the world Brands that are good at storytelling are Redbox, Ahold, Century 21, and Work It Dave’s #1 social media goal for brands is to make money; have a specific monetary ROI in mind Move people down the sales funnel for awareness to purchase Social media savagery trend where brands troll the trolls; is it helpful or hurtful? Depends on your brand’s personality and audience Biggest mistakes marketers make include using social media to sell too quickly, not sell at all, and not use advertising to take advantage of paid opportunities Make sure you’re not selling too much and your content is something you would Like, share, or comment on For paid opportunities, focus first on investing dollars into ads on social media Future Social Media Trends: Musical.ly, videos, and messaging apps Stop investing time into a social channel when the reason you joined no longer applies Links: Dave Kerpen on Facebook Dave Kerpen on Twitter Dave Kerpen on Instagram Likeable Media Likeable Social Media The Art of People Redbox Ahold Supermarkets Century 21 Carrie Kerpen Work It book All the Social Ladies podcast Musical.ly Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Dave Kerpen: â€Å"There’s so many ways to tell stories now. Social media allows us to not only tell that story, but to distribute that story in a really powerful way.† â€Å"If you’re engaging in social media activities, you should have a specific monetary ROI in mind.† â€Å"Social media is a great way to build relationships and nurture people across that sales funnel, no matter what the product or service is.†

How To Build An Irresistible Brand Via Social Media With Dave Kerpen

How To Build An Irresistible Brand Via Social Media With Dave Kerpen Do you know how to use social media to build an irresistible brand and delight customers? Want to be amazing on Facebook, Instagram, and all the other sites? Need some inspiration for your social media branding? Today, we’re talking to Dave Kerpen, chairman of Likeable Media and best-selling author of Likeable Social Media. He shares his advice on what has remained relevant in social media over the past few years and what will continue to help you be successful. Dave’s favorite ideas/concepts include using social media for listening and storytelling to put ideas into the world Brands that are good at storytelling are Redbox, Ahold, Century 21, and Work It Dave’s #1 social media goal for brands is to make money; have a specific monetary ROI in mind Move people down the sales funnel for awareness to purchase Social media savagery trend where brands troll the trolls; is it helpful or hurtful? Depends on your brand’s personality and audience Biggest mistakes marketers make include using social media to sell too quickly, not sell at all, and not use advertising to take advantage of paid opportunities Make sure you’re not selling too much and your content is something you would Like, share, or comment on For paid opportunities, focus first on investing dollars into ads on social media Future Social Media Trends: Musical.ly, videos, and messaging apps Stop investing time into a social channel when the reason you joined no longer applies Links: Dave Kerpen on Facebook Dave Kerpen on Twitter Dave Kerpen on Instagram Likeable Media Likeable Social Media The Art of People Redbox Ahold Supermarkets Century 21 Carrie Kerpen Work It book All the Social Ladies podcast Musical.ly Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Dave Kerpen: â€Å"There’s so many ways to tell stories now. Social media allows us to not only tell that story, but to distribute that story in a really powerful way.† â€Å"If you’re engaging in social media activities, you should have a specific monetary ROI in mind.† â€Å"Social media is a great way to build relationships and nurture people across that sales funnel, no matter what the product or service is.†

Thursday, November 21, 2019

Compare and contrast the experiences of African Americans with those Essay

Compare and contrast the experiences of African Americans with those of women between 1800 and 1865 - Essay Example These consequent rebellions helped in making the United States country free of marginalization and slave trade. In an effort to combat these injustices, the slaves and women employed certain tactics to have their voices heard. Some of the women used conventions to bring other s of their kind together and enlighten them of their right and the need to rise for justice, the conventions involved declarations to overthrow men leadership and the chauvinism that was imposed on them. Most of these conventions were made by women who were wives to some of the influential men in the society. African American slaves used both primary and secondary sources to reach out to their counterparts, the primary sources included writing of journals and holding conventional meetings, secondary sources were the use of maps and picture diagrams to educate others on how they would help fight for their rights. The activists also got help from some of their sympathizers in the government; the women on the other hand used legal ties to their husband to take advantage of the opportunity The Seneca Falls convention of 1848 was attended more than 200 women. Its main aim was to liberalize the women in the United States, they complained of the unfulfilled promises that they had been given by the government at its formation in 1776. The convention stirred emotions amongst women in the women of Seneca Falls; it was followed by constant rebellion and conventions by women to shun the government (DBQ #10, Doc. #1). Then there was the Quaker convention of 1848 in the state of New York, it was organized by the women of New York to call for gender equality in the country, this, however, was denied by angry delegates who stormed and destroyed the meeting (Gerald, S, pp 23). They made a venue where the women would air their sentiments, which would later be thrown away like those of the Seneca convention (DBQ #10, Doc. #3). Lastly, there was a convention at the Wesleyan chapel, it was attended by two hund red and sixty delegates and of them, and there were sixty men. Most of the resolutions that were brought forward were passed except one (DBQ #10, Doc. #4), which stated that women were not able to attend the fashionable cultural spheres of those times (Elizabeth, R, pp 5). The slaves on the other hand used mostly primary sources to spread their information to their counterparts; they applied the use of documentations to arrange for meetings. Paul Cuffe, who was a slave who had bought his freedom, wrote a petition to the legislature of Massachusetts, citing his petitions as slaves not being allowed a share of the profits earned from their labor, in his petition he also complained about how slaves were not allowed to participate in the voting process (DBQ #9, Doc. #2). In 1794, Absalom Jones wrote to the slaves regarding the fugitive slave act of 1793, he urged the slaves to take it upon themselves to fight for their rights and not expect anyone else to handle their problems for thems elves (DBQ #9, Doc. #3). In 1797 prince hall made a speech in Boston to remind the slaves how they were being mistreated by their employers, it was somewhat a wakeup call to the slaves to fight for their rights (DBQ #9, Doc. #4). This was followed by constant rebellion by the slaves in Boston (Lamont, D, PP 23). The slaves also used secondary sources to communicate to the authorities and among themselves, such source included, pictures, thematic

Tuesday, November 19, 2019

American Foreign Policy since 1877 Assignment Example | Topics and Well Written Essays - 1000 words

American Foreign Policy since 1877 - Assignment Example In its formative years, American foreign policy dealt with issues like challenging the Great Britain, maintaining their trade in the overseas, etc. In spite of these early hindrances, the country has managed itself by emerging into a key international power or even a sole superpower by the end of the twentieth century. During the Gilded Age, instead of having robust foreign policy, America turned its focus on internal growth paving the way for political, military and economic stability of the country. â€Å"In the years that followed, the United States lapsed into diplomatic inactivity, not out of weakness but for lack of any clear national purpose in world affairs. The business of building the nation’s industrial economy absorbed Americans and turned their attention inward.†1 In the early 1920s, the country followed the path of isolationism in their foreign policy by avoiding key role in the League of Nations and seeking to have a free operating authority. However, as time went, the country’s foreign policy turned from cautious into aggressive dealing due to the confident intervening strategies. In the period of President Franklin D. Roosevelt, he confidently intervened in the world affairs through various strategies of presidential diplomacy. As his term coincided with the Second World War, his key role in ending the War and also his successful handling of the colonial conflicts between the nations strengthened American’s position in major areas of the world. In addition, along with United Nations, America invested heavily for strengthening the war-devastated European democracies through the Marshall Plan. This expansion of its foreign policy strategies into Europe also led to the establishment of trade relations with those countries, thereby giving it strong influence in those countries. Thus, its victory in the Second World War and its key role in the post-war phase elevated United States as the most powerful nation in the world leading to dramatic changes in its foreign policies from the political perspective. â€Å"By the end of the war, the United States stood alone, easily the most powerful nation in the world, its power greatly increased by its mobilization and war effort, its rivals defeated, and its allies exhausted†.2 In the days of Woodrow Wilson, the economy of the country expanded into overseas markets as well, and that provided the platform for America to exercise its dominance over Third World Countries, thereby orienting its foreign policy further. That is, the prodigious development of American economy in late 19th century and early 20th century demanded the Americans to look abroad for further economic growth and expansion. â€Å"Through the 19th century, America concentrated on creating a nation that spanned the continent, and it avoided foreign entanglements. Once industrialized and more prosperous, it began looking for foreign markets and colonies.†3 America’s gross d omestic product quadrupled towards the end of the 19th century, which in turn led to the export of surplus products. â€Å"Roughly one-fifth of the nation’s agricultural output was exported, and as industry expanded, so did export of manufactured goods. Between 1880 and 1900, the Industrial share of exports jumped from 15 percent to over 30 percent.†4 These heightened exports and foreign trade relations paved the way for industrial expansion of the country into European as well as